SanSaHOLDINGS
FRACTIONAL PRODUCT LEADERSHIP & ADVISORY
Experienced guidance for early-stage founders building connected products and consumer technology.
I help you choose what to build, make the commercial tradeoffs, and guide the path from launch to customer experience. I can advise you directly or work with your designated product owner.
Discuss your product prioritiesWork directly with Venky Rao
EXPERIENCE ACROSS STARTUPS
AND ESTABLISHED PRODUCT BUSINESSES
01 / HOW I HELP
Senior guidance shaped around your stage, your constraints and the person accountable for delivery.
Turn a promising concept or a crowded roadmap into a clear set of choices.
What I offer: a focused direction and practical priorities for your team.
Connect product readiness with what customers need to buy, set up and use it.
What I offer: a coordinated launch and customer experience plan.
Add an experienced product partner without a full-time executive commitment.
What I offer: steady senior guidance while your team owns execution.
Also relevant for small companies reassessing a product, a portfolio or their next phase of growth.
02 / IN PRACTICE
At Mado Dynamic, my work connects startup commercialization, connected-product development and the experience customers have after purchase.
Championed the Kickstarter launch, bringing product choices, customer expectations and commercialization together.
Championed firmware and mobile app development, including the Mado Home application launch across iOS and Android.
Used live Kickstarter customer feedback to shape animated, web-based installation guides and support customers during setup.
Developed Find My Fit to guide sizing and installation choices, alongside internal system and process refinement across functions.
From first launch to everyday use, product decisions connect the customer experience with the business.
03 / YOUR ADVISOR
Product judgment built through
hands-on experience.
My background spans consumer electronics, connected devices, mobile applications, cloud services and industrial automation. I bring the perspective of a product executive and the practicality of working alongside a startup team.
I have led product work at Cedar Electronics, Rand McNally and Motorola Mobility, including its Google and Lenovo ownership periods. Through SanSa, I have also advised CloudVerse.ai on B2B SaaS product strategy, process and go-to-market.
That experience helps me connect customer needs with development choices, channel realities and the economics of an offer.
More about my background04 / WORKING TOGETHER
We start with the decisions you need to make. Then we agree the scope, cadence and outputs around your team’s needs.
Travel up to 10% of engagement time when needed. Travel expenses are billed to the client by agreement.
LET’S START WITH YOUR PRODUCT
Tell me what you’re building, the decision you’re facing and where you need support. We can explore whether an engagement makes sense.
Start your inquiryEarly-stage founders.
Connected products.
Decisions that move you forward.